Dave Rekuc (CXL) – Ecommerce Forecasting

Dave Rekuc (CXL) – Ecommerce Forecasting What You Get: The leaky customer bucket and why it matters for projections Projecting with percentiles Overview of creating a customer cohort-based forecast Creating your new customer revenue projection Active customer file metrics Recently acquired customer repeat rates Finalizing monthly inputs Review and refine your forecast Creating faster and…

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